Monday, November 1st, 1999 BMW offers the world their first glimpse of the new Z8 Roadster with a campaign trumpeting its role in MGM`s latest Bond film “The World is Not Enough”

The Z8, a high performance two-seater with a six-speed transmission and a 400 horsepower V-8 engine, gets Bond more than just around. It saves his life quite a number of times. For `World`, Bond uses his trusty BMW to evade seventeen foot circular saw blades suspended from helicopters and eventually downs one with a surface to air missle.

This isn`t the first time 007 has Bonded with BMW. The first BMW product placement was the Z3 for “Goldeneye”, which was roundly criticized for blatant commercialism without adding anything to the story (Bond did nothing with the car but just drive it) “Tomorrow Never Dies” feated the 750iL and R1200c motorcycle, this time making them more intregal to the plot.
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The two new advertising campaigns will debut on FOX`s Ally McBeal (9pm EST), with print ads in Forbes, Fortune and USA Today. On the Web, Duffy Design and Interactive unit has created a BMW Z8/Bond section on the BMW site (http://www.bmwusa.com). Visitors can crack a secret code and virtually test drive the car against most obstacles Bond would face himself.