MGM Home Entertainment (NYSE:MGM) and Best Buy Co., Inc. (NYSE:BBY) today announced a long-term strategic alliance to promote the most successful franchise in film history, James Bond. Beginning in 2002, North America’s leading electronics retailer, Best Buy, will team up with the ultimate technology gadget guru, James Bond, to celebrate the impending release of the 20th film in the series on November 22, 2002.
Best Buy Co., Inc. stores, including Best Buy, Sam Goody, Media Play, Suncoast, On-Cue and Future Shop, will create special Bond-themed environments within the stores to provide one-stop-shopping for consumers and establish the retailer as a premiere Bond retailer. Merchandise will include Bond DVD box sets, soundtracks, the James Bond interactive product line, as well as licensed product and related merchandise from promotional partners. Best Buy will support the effort with a multi-faceted marketing campaign including advertising circulars featuring James Bond that will be distributed to 50 million consumers, a Bond-themed sweepstakes and a Best Buy “Fun Zone” technology truck outfitted as a mobile Bond activity center. In addition, Best Buy stores will host the exclusive retail launch of the Bond 20 trailer.
“As the premier retailer of technology and entertainment products, Best Buy was our first choice for an alliance in support of our biggest film property,” said Blake Thomas, executive vice president of marketing – MGM Home Entertainment. “The Best Buy management team is known for its marketing prowess, and we are thrilled to be working with them on a campaign celebrating the imminent release of the 20th film in the Bond Franchise.”
“The high-tech gadgets and all-out action found throughout the James Bond series perfectly fits the interests of our customers, especially when delivered on DVD,” said Jeff Maynard, vice president of marketing services for Best Buy. “The enduring popularity of the James Bond franchise and the marketing savvy of MGM sets the stage for an exceptionally successful retail campaign.”
About EON Productions Eon Productions/Danjaq, LLC, is owned by the Broccoli family and has produced nineteen James Bond films since 1962. The Bond films make up the most successful franchise in film history and include the recent blockbuster films GoldenEye, Tomorrow Never Dies, and The World Is Not Enough, produced by Michael G. Wilson and Barbara Broccoli. Eon Productions and Danjaq, LLC, are affiliate companies and control all worldwide merchandising of the James Bond franchise.
About MGM Home Entertaiment MGM Home Entertainment controls the home video and DVD rights to the largest modern library of filmed entertainment in the world. The Company manages worldwide home video and DVD distribution rights to United Artists and current Metro-Goldwyn-Mayer theatrical releases, as well as titles from Orion, Goldwyn, and PolyGram libraries, totaling more than 4,100 films. For more information about MGM Home Entertainment, its products, and services, access MGM online at www.mgmhomevideo.com.
MGM Home Entertainment is now offering access to publicity artwork through a new image database website located at www.mgmhe-art.com. After initial registration, users may log in at any time and have access to downloadable, high-resolution images including DVD and VHS box and key art, title treatments and a wide variety of publicity stills. Artwork is available for all MGM titles that are currently in the marketplace.
About Best Buy Co., Inc. Minneapolis-based Best Buy Co., Inc. (NYSE:BBY) is North America’s number one specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company operates retail stores and commercial web sites under the names: Best Buy (BestBuy.com), Future Shop (FutureShop.ca); Magnolia Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), On Cue (OnCue.com), Sam Goody (SamGoody.com), and Suncoast (Suncoast.com). The Company reaches consumers through more than 1,800 retail stores in the U.S., Canada, Puerto Rico and the U.S. Virgin Islands.